HarvestLink addresses the inefficient and fractured phone/fax ordering process of the food industry by streamlining the ordering connection between chefs and their vendors; saving them precious time and money.
I was involved in the entire product development cycle from ideation to high-fidelity MVP and full stack engineering. I began the UX research process with an ethnographic study of chefs in high-pressure, time-poor restaurants in San Francisco.
I then mapped their mental model to the overall information architecture that would be needed to program the database for the API. I proceeded to create wireframes, design and test prototypes with chefs and vendors in their domain and finally create the MVP to achieve the optimal experience for both user-sides of the SaaS platform.
A cross-platform 'Virtual Vendor’ sales management system that spans web, mobile and POS systems allowing chefs to submit, modify and track their orders while vendors can manage inventory and consolidate invoices.